Our Story - Get to know us!

Cowboy Snapback was born in the winter of 2022, thanks to three founding friends, Dakota, Jon, and John, and one wild idea. During a weekend filled with bros, beers, and good times, the thought hit us what if we combined the rugged charm of a cowboy hat with the everyday comfort of a baseball cap? It had never been done before, so we got to work researching, designing, and filing for a patent on our one of a kind concept.

(November 2022: Our founding fathers - Dakota M., John M., and Jon M.)

By spring 2023, two of our videos went viral and demand exploded overnight. We sold out of every hat and, like any true American startup, pulled in our friends and significant others to help fulfill orders right out of our garage in Oklahoma City. 

(May 2023: First viral craze - Dakota M. with 200+ orders)

Fast forward to summer 2023, once the dust settled from our viral moment, we moved into our own warehouse and made Cowboy Snapback a full time operation, pressing and shipping hats to customers across the globe.

(June 2023: We moved into our warehouse adding Samantha M. as our first part-time employee)

As of summer 2026, we are back to our roots working out of our garage, doing everything we can to keep the dream alive. We are beyond grateful for our loyal customers and the support that has carried us this far, and we are excited to keep pushing forward to see where this journey takes us next.

(June 2026, work from home operations are underway to keep the dream alive!)

With our in-house design patches, we offer a level of customization and personalization that sets us apart. At Cowboy Snapback, we believe in creating more than just a hat – we're crafting a statement piece that reflects your personality and passion. Join us in embracing the spirit of the great outdoors and expressing your individuality with every wear.

(2024 to present day: Our team - Jon M., Kelli F., Kim F., Samantha M., Dakota M., Chase M., not pictured: John M.)